DIGITAL MARKETING SPECIALIST

The person
behind the
work

I'm Jabir K — a digital marketer from Malappuram, Kerala, based in Dubai. Five years of performance marketing in one of the world's most competitive ad markets. I've managed over AED 1.8M in ad spend, built brands from scratch, and helped businesses generate AED 6M+ in revenue through digital channels.

I started as an English postgrad who pivot into digital marketing during the pandemic. What began as curiosity became a career built on one obsession: results that actually move the needle.

Google Ads Meta Campaigns SEO / GEO AI Lead Gen HubSpot CRM Web Development CapCut Pro LinkedIn Ads
Jabir K — Digital Marketing Specialist
Open to work — Remote & UAE
01 — STORY

How I got here

I graduated with an MA in English from EMEA College, Kondotty in 2019. Teaching was the plan. Then the pandemic happened, the world moved online, and I found digital marketing. What started as an internship at Aviv Digital in Calicut turned into something I couldn't stop doing.

I moved to Dubai in 2022 — first to Dimensions Group UAE, managing digital for a group of five companies simultaneously. Then to Adeniyi Group, where I ran Google Ads campaigns that sold 7 Caribbean passports in a single month on a tight budget, grew an Instagram account to 10.5K followers, and ranked #1 in Instagram search for "Caribbean passport."

Most recently at Edition Living — a luxury renovation and interior design company in Dubai. Here I built an SEO strategy that put them on Page 1 for 4+ keywords and landed them the #1 spot on Google Gemini's AI overview for "villa renovation company Dubai." Managed Meta campaigns that converted 12+ high-budget villa renovation leads in 4 months.

I'm now actively looking for the next challenge — a role where performance marketing, AI-driven growth, and creative strategy can make a real impact.

CURRENTLY BASED
Dubai, UAE
Originally from Malappuram, Kerala
EXPERIENCE
5+ Years
UAE digital marketing across 4 companies
AD SPEND MANAGED
AED 1.8M+
Across Google, Meta, LinkedIn, Snapchat
CERTIFICATION
IIT Madras
Advanced Prompt Engineering — IITM Pravartak
02 — SKILLS

What I bring

Performance Marketing

Google Ads
92%
Meta Ads
90%
SEO / GEO
88%
LinkedIn Ads
80%
Snapchat Ads
75%

Tools & Tech

HubSpot CRM Privyr Google Search Console Google Analytics Meta Business Suite WordPress Squarespace Elementor Pro CapCut Pro Canva Claude AI ChatGPT Semrush Ahrefs Sked Social Microsoft Excel
03 — HOW I WORK

What I actually believe

Not buzzwords. These are things I've learned from real campaigns that worked and real campaigns that didn't.

📊
Results over reports
A beautiful dashboard that doesn't drive revenue is worthless. I optimise for outcomes — leads, conversions, sales — not vanity metrics.
🎯
Quality over volume
50 qualified leads beat 500 junk ones every time. Every campaign I run has a lead filtering system built in from day one.
🔬
Test, then scale
I never put full budget behind an untested idea. Small tests, clear signals, then double down on what works.
🤖
AI as a tool, not a crutch
I use AI to move faster — not to replace thinking. Every AI output gets a human filter before it goes anywhere near a client.
🤝
Marketing + sales alignment
I've seen too many campaigns fail because marketing and sales weren't talking. I bridge that gap by default.
📈
Long game thinking
Paid ads get quick results. SEO builds an asset. I run both in parallel because sustainable growth needs both.
04 — OUTSIDE WORK

Beyond marketing

What I do when I'm not obsessing over campaign metrics.

⚽Football
🎬Cinematic video
🐱Cats
📸Photography
✈️Travel
📚Reading
🎵Music
🏋️Fitness

Let's work together

Available for remote roles, freelance projects, and UAE-based positions.
Response within 24 hours.

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